Children’s Place, Inc. (NASDAQ: PLCE), North America’s largest children’s specialty retailer, announces its 2022 Back to School Campaign in partnership with award-winning actor, comedian, best-selling author and philanthropist, Kevin Hart. In an effort to empower children through reading and lifelong education, The Children’s Place, alongside Mr. Hart, will launch a number of learning centers across the country. Located in deserving neighborhoods, these learning centers are fun and safe spaces that will encourage creative exploration and discovery in children.
To kick off the back-to-school season, the company and Mr. Hart today unveiled the first Community Learning Center at the Thomas Jefferson Recreation Center at NYC Parks in East Harlem, New York. The Children’s Place team, Hart, New York City Parks Commissioner Sue Donoghue, and other New York government officials hosted a ribbon-cutting ceremony and ribbon-cutting event with fun activities for kids. children and families in the East Harlem community. Hundreds of children filled a colorful and imaginative space with books in hand, listening to Mr. Hart as he hosted an exclusive reading from his book, Marcus makes a movie, the first in a heavily illustrated mid-level series published by Crown Books for Young Readers, an imprint of Random House Children’s Books. The grand opening event also featured immersive and experiential activations, including a branded school bus. The Children’s Place school bus was filled with backpacks filled with back-to-school products and accessories, as well as BIC-provided school supplies including pencils, markers and more.
“The Children’s Place is committed to giving back, and moreover, we understand the importance of access to education and supporting key moments that will shape children’s lives,” said Maegan Markee, Senior Vice President of The Children’s Place, Inc. Marketing “Kevin Hart was the perfect partner to help launch this year’s back-to-school campaign. He, too, is an advocate for the continued education of children, inside and outside the classroom, and as a father, he sees firsthand the impact that access to books and play and training materials can have on a child’s life. couldn’t be more excited to work with Kevin to give back to our future leaders of tomorrow.”
Expanding the program to deserving communities nationwide, The Children’s Place will continue efforts to launch nine more learning centers through fall 2022. In collaboration with local libraries, community centers and savings books, the leading independent online seller of new and used books, The Children’s Place Reading Centers will each offer thousands of books, totaling more than 20,000 books donated by ThriftBooks to stock the spaces. Each space will feature comfy seating, interactive whiteboard walls and engaging murals and artwork to serve as a safe haven where children in each community can access reading materials and learning supplies, while allowing them to flourish in the imagination.
“As a father, I understand how school, education and reading material can influence future generations. Whether it’s opening a new book, taking on a new challenge in the classroom or creating memories with other students are the moments that have the most impact on a child’s life, which is why I wrote my series of books on Marcus, Marcus Makes a Movie and Marcus Makes it Big. When The Children’s Place told me what they were doing, I had to join them,” said Kevin Hart. “Over the past two years of the pandemic, I have seen firsthand the challenges children face in learning, which makes my partnership with The Children’s Place even more important to me. I am thrilled to be a part of this powerful campaign to provide an inspiring and much-needed space for children, directly in their own communities.
“We are pleased to partner with The Children’s Place and Kevin Hart to open this beautiful new center of learning in East Harlem,” said New York City Parks Commissioner Sue Donoghue. “The Thomas Jefferson Recreation Center is an important resource for the surrounding communities – and thanks to this investment through our Adopt-A-Park program, the facility now provides a colorful and bright space where children and families can focus on reading, learning and creativity.
“At BIC, we have a long-standing commitment to improving lives through education,” said Katty Pien, BIC’s Vice President of Marketing for North America. “Giving children the opportunity to combine learning with creativity and self-expression helps engage students, whether at school, in the community or at home. As the back-to-school season approaches, we’re thrilled that BIC’s partnership with The Children’s Place is helping kids across the country be their best and be their most imaginative. »
To continue to encourage children’s confidence and self-expression, The Children’s Place will also be sponsoring a “Show Us Your Personali-TEE” contest. The contest encourages families to imagine, create and submit a graphic artwork that they would like to see featured in the brands next collection of graphic t-shirts.